New York based creative agency droga 5 and director Rupert Sanders from the LA production company MJZ (who also have Spike Jonze on board) have produced this great commercial for German show manufacturer Puma. It utilizes the technique of video projection mapping in a very cool and charming way. Also the accompanying print campaign uses this style.
Video mapping is very popular among VJs nowadays and AntiVJ would be a good example to mention with some beautiful work on their pages. The technique has also already found it’s way into large scaled event productions (e.g. via Neoproj video mapping system).Posted on March the 13th, 2009 at 03:43 pm