Puma: Lift Commercial

New York based creative agency droga 5 and director Rupert Sanders from the LA production company MJZ (who also have Spike Jonze on board) have produced this great commercial for German show manufacturer Puma. It utilizes the technique of video projection mapping in a very cool and charming way. Also the accompanying print campaign uses this style.

pumalift-2.jpg
pumalift-1.jpg
pumalift-3.jpg

< There is also a better quality Quicktime (download) version available via advertolog.com here.

Video mapping is very popular among VJs nowadays and AntiVJ would be a good example to mention with some beautiful work on their pages. The technique has also already found it’s way into large scaled event productions (e.g. via Neoproj video mapping system).

Links:
droga5
MJZ
AntiVJ
Neoproj
Advertolog

Posted on March the 13th, 2009 at 03:43 pm

Tags: Animation & Stop Motion,Projection Mapping,VJing & Visuals


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