Puma: Lift Commercial
New York based creative agency droga 5 and director Rupert Sanders from the LA production company MJZ (who also have Spike Jonze on board) have produced this great commercial for German show manufacturer Puma. It utilizes the technique of video projection mapping in a very cool and charming way. Also the accompanying print campaign uses this style.
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Video mapping is very popular among VJs nowadays and AntiVJ would be a good example to mention with some beautiful work on their pages. The technique has also already found it’s way into large scaled event productions (e.g. via Neoproj video mapping system).
Links:
droga5
MJZ
AntiVJ
Neoproj
Advertolog
Posted on March the 13th, 2009 at 03:43 pm by rolin
Entry filed under: VJing & Visuals
4 Comments Add your own
1. Create Digital Motion &ra&hellip | March 26th, 2009 at 4:03 pm
[...] decollage.tv, Wooster, [...]
2. decollage.tv’s Ever&hellip | March 28th, 2009 at 7:54 pm
[...] Find the previous post and the commercial (video and pictures) here: Puma: Lift Commercial on blog.decollage.tv [...]
3. Projection Mapping on Peo&hellip | April 7th, 2009 at 11:33 am
[...] done a killer job, taking projection mapping out of rectangular boxes and high contrast lines. via decollage.tv, Wooster, lecollagiste, and plenty of other cool kids. Puma Lift. from CCW – Lab on Vimeo. [...]
4. Puma Lift « NAIT5&hellip | April 10th, 2010 at 3:01 pm
[...] resource: http://everythingvisual.net [...]
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